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Grafika

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Alphabet Soup Font Guides and Manuals – Free Downloads

Many people have asked why I have only 9 fonts available for purchase. Part of the anwswer is that I’m sort of a perfectionist, and it takes me quite a long time to design, execute, and test a font to make sure it’s working properly. Also, all that work must be sandwiched in between design and lettering assignments—which must always take precedence. But there’s another reason why, at best, I can only turn out maybe one font design a year—and that is for me there’s a bit more to releasing a font than just having the font itself ready to go. There are a ton of supporting graphics that need to be created, and each font reseller has different requirements.

But more importantly, I decided early on that included with each font I would supply a full color PDF Guide or Manual (all 9 pictured above). From these multi-page PDFs one can get a very good idea of what these fonts look like in use, and gain an understanding their special features and how to access them. For example, the PowerStation Manual explains how to set layered copy in 2 or three colors, and in the Deliscript Manual you’ll find out how to access the special “t-crossbar” feature (among others). You’ll also learn some important “Do’s” and “Don’ts” for each font and (if you’re interested) read about how these fonts came to be.

Originally these manuals were only intended to be included with the font download at purchase, but I realized that they should also be available for prospective buyers as well as others—they might help with a decision, or just serve as inspiration. I’ve put links for all 9 PDF downloads together on one page, together with several case studies of some of my design work. So feel free to go the DOWNLOAD page and click on 1, 2 or all 9 of them.

COMMENTS WELCOME!

 

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Fonts In Use: Grafika in Madrid

My good friend Mark Simonson recently alerted me to a very interesting use of my most recently released font Grafika. He found it Behance's online portfolio for Spanish designer Vicente García Morillo. It was used to produce a flyer for Phil Asher, a UK DJ/Producer performing in Madrid under the guise of "Phlash".

What piqued my interest about this particular usage was the fact that Mr. Morillo used Grafika in ALL CAPS—something I had never anticipated. I usually recommend that this font be set in upper and lowercase. But I have to admit that seeing this flyer has changed my mind.

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The Alphabet Soup Collection: on Sale at Veer

Just up on Veer, this all-inclusive collection of my fonts is on sale at 30% off the total of what they would cost if purchased individually. Veer's special promotion will be ongoing until the middle of May.

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Announcing Grafika: It's a New "Old" Font . . . (or is it an Old "New" Font?)

I'm very pleased to announce the release of Grafika, a font design that has been "in the making" for many more years than I'd care to remember! It can be purchased from Font Bros, MyFonts, FontShop, Veer and YouWorkForThem.

Grafika began its genesis when I received a call to work on a feature film. That phone call came from Ismail Merchant and James Ivory, the reknowned team who have given us such films as "A Room With a View", "Howard’s End" and "Remains of the Day". The assignment was to create a title treatment for their upcoming film "Savages".

The title treatment (above) that I created to reflect the Art Deco sensibility of the film was so well received that it was decided that we would emulate its elegant, elongated look in all the typographic elements of the film. To do that I needed to create what would be my first complete font design. So taking my design cues from the logo I had created, I put pencil to paper and came up with a basic character set. Then I inked it on vellum (which was as hi-tech as it got at that time), and had it photographed and positioned on a roll of Typositor film.

Over the years I had forgotten about this font design. My career became totally about assignment work. I hadn’t gone back to designing fonts until recently when I started doing it again under my foundry name Alphabet Soup. Recently I unearthed a poster for Savages which contained all the credits set in that nameless font I had designed for the film. Looking at it again after all these years I realized that for a young designer this hadn’t been bad. So I decided to revisit it, and to add Grafika to my collection at Alphabet Soup.

To see Grafika in more detail, you can download the PDF brochure I've created (3.5 MB). As always, I welcome your comments!

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