Wreck-It Ralph Trailer Debuts on Web

The Wreck-It Ralph official trailer is finally up on the web. Look for the animated version of the title treatment I designed (just below) at the end of the trailer. For more on my design process for this logo see my previous Wreck-It Ralph posting.

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Oversized Album Cover Prints Available on Official KISS Website

2/1/13 NOTE: Due to "human error" these prints are currently unavailable for purchase from the Live Nation website. However they will be back—please check back here again soon! These two signed (signed by me [Michael Doret] and the members of the group), limited edition, large scale fine art prints (not lithos) are still available through the official KISS Online Store. RaRO is signed by myself, Paul Stanley and Gene Simmons. Sonic Boom is also signed by the two newer members of the band. These prints made from my original artwork of Rock and Roll Over and Sonic Boom are the best incarnations you will ever see of my art for these two iconic KISS releases (please ignore the fact that it says "Pre Order" on Sonic Boom – that's a typo).

I have digitally redone my orignal art for Rock and Roll Over (after 30+ years the original original art is long gone), and so now it's cleaner and crisper than ever before. The art for Sonic Boom was digitally created to begin with, and so enlarges to the 20" size perfectly. To give an idea of the print quality and clarity of these giclées, here's a detail of Sonic Boom showing the watercolor paper texture:

The print images are 20" square printed on 25" square "Museo Textured Rag" digital Watercolor paper. These are archival prints and will show no visible signs of fading for 100+ years under reasonable lighting situations.

Printed by Art Works Fine Art Publishing in Los Angeles, these editions are limited to 250 prints each, and each print will come with a certificate of authenticity signed by me.

As the creator of these two pieces I am very critical of print quality, but suffice it to say that when I saw the final proofs of these two pieces I was blown away by the color intensity and the quality.

To see my other blog posts on Kiss...here are the links—earliest first:

1) For All You ‘KISS’ Fans Out There…

2) The Return of . . . KISS (#1)

3) The Return of . . . KISS (#2)

4) The Return of . . . KISS (#3)

5) WXRX/Live Radio Chat

6) Podcast Interview on PodKISSt

7) Signed Prints Available on Illogator

Title Treatment for “Wreck-It Ralph”. —— Client: Walt Disney Animation Studios

It’s been a while since I’d been called to do a title treatment for a major motion picture, so it was with great pleasure that I went in to see Disney Executive VP John Sabel to discuss working with them on developing a logo for a new animated feature slated for release this November 2nd. Wreck-It Ralph tells the story of Ralph, an arcade video game "bad guy" (John C. Reilly)—a one-man wrecking crew who is determined to prove he can be a good guy. Starting out as a classic arcade 8-bit character, Ralph travels through several arcade worlds, ending up in fully articulated 24-bit form. Here’s the final logo we ended up with: The process of developing this title treatment extended over several months. It’d be impossible to detail here all the stages we went through, but I’d like to just show here first some of my development pencil sketches: Some of the letterforms I used were reminiscent of the shapes in the character. I tried to provide as many attitudes and alternatives as I felt worked for the subject matter. It was felt that a suggestion of the main character and his 8-bit nature might be a good way to go. In all cases I wanted the treatment to be playful and reminiscent of some of the classic arcade logos of the ‘70s. When I came up with the idea of an 8-bit logo surrounding an 8-bit face, I knew we had hit paydirt. So from that point on I took that approach and developed  the logo in digital form. It went through many, many different stages, culminating in the title treatment you see at the top of this post. It was decided that the face I came up with for Ralph was a little too “angry” looking . . . so I took it down a notch. Also the “Disney” logo needed to somehow be incorporated. We tried it both inside and and outside and above the treatment. I tried creating a border, making a self contained “badge” treatment with the Disney logo inside: We then simplified the “badge” a bit: We eliminated the “badge” completely, again opting for more simplicity: We changed Ralph’s face again, making him a little bit meaner looking, and edited the shapes of the letterforms. In the end we eliminated the “brick” texture that filled the letterforms, opting again for a simpler look. Here’s that final title treatment again:  

Steinweiss on Steinweiss

When I originally did the title lettering for "Alex Steinweiss: The Inventor of the Modern Album Cover" I hadn't yet designed "Steinweiss Script". In fact it was designing this headline that spurred me to do that typeface design. In retrospect there were many interior headlines and other lines of copy for the book that Josh Baker, AD at Taschen, would have liked to have had set in a new Steinweiss Script font. But they had to settle for what was available at that time, which was one of several different digitized versions of what Alex Steinweiss had originally designed for Photo-Lettering. Now Taschen has released their more moderately priced trade edition of this incredible book—and just in time for this release I was able to reset all their headlines and other copy the way we had originally wanted to—in Steinweiss Script:

Above: Before and After Details from the older and newer editions

Below: You can Look Inside the earlier edition...

...or Look Inside the newer version:

Our intention was that the newer version, with everything reset in Steinweiss Script, would feel closer to what Mr. Steinweiss would have done had he been able to apply his scrawl to these pages.

Just a reminder: Steinweiss Script is available for purchase on MyFonts, Veer, FontShop and YouWorkForThem. To learn more about these fonts, read Steven Heller's Imprint article or MyFonts' Creative Characters for January.

Lettering & Typographic Artists: Sucker Punched by Film Industry?

No doubt by now you've seen the title treatment for "Sucker Punch". It seems to be everywhere. I don't know who designed and did the art for it—and perhaps it's best that I don't—because I have a lot of issues with this design including its plethora of inconsistencies. BUT . . . on the bright side, I will say that its free-wheeling disregard for convention is a welcome reprieve from the unimaginative, dull but "safe" typographic treatments that have taken over film promotions for the last few decades. The genres of action and sci-fi movies would seem likely candidates where designers could "stretch their wings" so to speak, and be much more creative with their typography and lettering. If "Sucker Punch" is seen as a successful promotion, perhaps it will be the beginning of a trend, marking the moment when it was OK for creative typography and lettering to return to movie advertising. There was a time when I was regularly called upon to work on title treatments for feature films. In retrospect there seemed to be more creative freedom back then—less control exerted on creativity by clients. A lot of what I did never saw the light of day, and much of it I'd prefer not to show. But there were some that I'm still proud of. The one that most people remember is my treatment for Zardoz, a film directed by John Boorman—who had previously directed the amazing Deliverance.

The design of this treatment was derived from one of the plot elements in the film—crystal rings. Originally my design had the two Zs mirroring each other, but it was decided that would interfere with legibility. John Boorman liked my solution so much that he used it in the opening credits for the film: It has been suggested by others that this design was the original inspiration of many rock and roll band logos done by others—such as "Asia" and "Anthrax": I have no knowledge that this actually was the case, but looking at them now I have to admit that it seems likely.

Another treatment I'm happy to have worked on was for Wolfen. This little seen film was directed by Michael Wadleigh and starred Albert Finney, Diane Venora, Gregory Hines and Edward James Olmos. In this particular design I was trying to do my sort of tongue-in-cheek take on all those great horror movie titles from the '40s and '50s . . . the ones with the lettering suggestive of dripping blood and ripping flesh—such as:

And finally, the one that I would really have loved to have seen the light of day: The title treatment I designed for Ridley Scott's Alien never made it into the public arena. It had some small promotional uses before it was run over by the Bill Gold Advertising machine and relegated to the back burner. At any rate, this was great fun to have worked on—the more so since I was able to work on it with my friend (the now famous "pop-surrealist") Todd Schorr. I designed and drew the forms based on the "bio-mechanical" forms I saw in some publicity stills from the production, and Todd painted the absolutely gorgeous finished art. Perhaps we went too far with this piece? I'll probably never know what really happened.

But what I do know is that in the years between then and now we haven't seen any great strides forward in the art of title treatments. Am I being over-optimistic in thinking that perhaps now we're at the beginning of a new Golden Age? I hope not.

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It Began in NoHo: Thank You Art Institute!

Last Friday I gave a talk to a capacity crowd at Art Institute of California – Hollywood. A big "THANK YOU" goes out to John Judy, the Academic Director of Graphic Design and Foundation Studies who planned the evening, and set it all up. I tailored my hour-long talk "It Began In Brooklyn" to what I expected would be a mostly student crowd, but many professionals showed up as well. The school opened up their space to a triple–wide room with three screens and three projectors—an unexpected layout which actually worked quite well. Afterwards we had a Q&A where I tried to answer some great questions from students and professionals. We then raffled off a Wacom tablet, a 1 year subscription to Lynda.com, several signed event posters and a CD of the complete Alphabet Soup Font Collection. I must say that it was really gratifying to see the high interest level displayed by many of the students. All in all it was a great evening. I hope everyone enjoyed it as much as I did! Below, a few photos taken by John Judy after the talk.

A Second Distinction for Deliscript

I was very pleased to learn that my Deliscript fonts in addition to having been lauded by the Type Directors Club, have also been included as winners in the Typeface Design category in Communication Arts just released Typography Annual 1.

I am also happy to have added one more reseller to the roster of type houses that sell Alphabet Soup's fonts: YouWorkForThem. They currently sell Deliscript, Metroscript and PowerStation, and I will be adding more fonts to their list soon.

"Appetite" Opens at Cooper's Lubalin Center

"Appetite – A reciprocal relationship between Food & Design" opened last night at my alma mater The Cooper Union, hosted by the Herb Lubalin Study Center. The exhibition explores how design influences our day to day relationship with food, and covers everything from restaurant signs and menus to supermarket price labels and takeout packaging.

I was fortunate enough to have some of my work included in this show—my "Le Train Bleu" project that I had recently highlighted in this blog. Although I couldn't make it to the opening, my good friend Louise Fili was kind enough to send me some snaps of my work displayed in the exhibition:

Hungry for more? The exhibition is at 41 Cooper Square (3rd Avenue between 6th and 7th Streets), NYC. The show runs through October 9th. The gallery hours are Monday through Friday: 12–7; Saturday: 12–5. The exhibition was curated by Alexander Tochilovsky. Read an interview with Alexander about this exhibition at Eye Blog, and read more about it and see more photos of the exhibition from the opening at Design:Related.

Introducing DeLuxe Gothic — 50% Off Special!

Due to a threatened lawsuit by the folks at FontHaus (who somehow believe they are the only ones entitled to use the name "Bank Gothic") I have changed the name of my font "Bank Gothic AS" to "DeLuxe Gothic". I have great respect for the original designer of Bank Gothic, Mr. Morris Fuller Benton, and chose the name DeLuxe Gothic because it was the name that The Intertype Corporation used for their version of this classic font during the early years of the 20th Century.

My particular take on this design was that I always felt it could use a set of lowercase letters, and that is what sets my font apart from the rest. You can get a better look at it if you download the DeLuxe Gothic Brochure. Coincidental to the release of my renamed font, I've decided to run a Special Promotion on MyFonts: 50% off this font for one time only, and for a limited time—hurry and get yours before they sell out!

Le Train Bleu @ Bloomingdale's

While in New York City to give a talk at the Type Directors Club Laura and I stopped in at Bloomingdale's. I hadn't been back to Bloomingdale's for many years, so while there I thought I'd check to see if some signage I had designed for their "Le Train Bleu" restaurant might still be in use. To my utter amazement, my work was there—still in use after 30 years. The restaurant itself is a stunning recreation of a vintage dining car, and has been virtually unchanged inside since the day my work first adorned its entrance.

The Original "Le Train Bleu" was a luxury French night express train which carried wealthy and famous passengers between Calais and the French Riviera from 1922 until 1938.

Back in 1980 I had designed and painted art for two panels that were to bookend the stairway leading up to the restaurant. The challenge, as outlined to me by then Bloomingdale's Creative Director John Jay, was to design a poster reminiscent of the great transport posters of the '20s, '30s and '40s,—but in an extremely thin vertical format: almost a 4 to 1 height to width ratio. Also the design had to be able to mirror itself so that it could appear on either side of the entrance. Designing the piece so that one had almost a bird's-eye view of the train which was letting out a very art-moderne steam stream seemed like a natural for the format.

This was not a typical project for me at the time because I had never executed a painting like this before. In addition the typography played a much smaller role in the design, and in the end was much more toned down than in most of my other work.

Above is the menu cover I designed as a companion to the stairway panels. It depicts the same train as in the panels from the more traditional "heroic" viewpoint seen in many transport posters of the time. I redid the lettering, but kept it in the same moderne style—only in a lighter weight. And unlike the panels the art for which I had painted in gouache, I did the menu cover as pre-separated mechanical art—much more akin to my current work which is usually done in Adobe Illustrator.

Additionally I had designed the "Le Train Bleu" seal or monogram that appears in relief outside the restaurant and on printed materials. This was much more akin to the type and letterform-centric work that I've become known for, and was designed to be very heraldic in nature. To my surprise this large monogram in relief was also still there, looking as fresh as the day it was first mounted in the vestibule of the restaurant at the top of the stairs.

For those who are interested there are prints of the Le Train Bleu vertical format artwork available on my ILLOZ site. These prints are finely produced, hand-crafted 12 color fine art lithographs that are virtually identical to the original painting.

Please also see my more recent supplemental posting on Le Train Bleu at Bloomingdale's.

Paris Loves Letters

I'm just back from a stay in The City of Light, and just wanted to share an impression I had that typography and lettering are admired and extremely well respected there—possibly as much or more than anywhere else in the world. If nothing else, Paris is a city where history permeates everything, and you can almost trace its history through the many layers of lettering and signage that stretch back over many decades. I say respected because so much of it has been preserved, and not painted over or replaced just to be up to date. In fact, many shops kept and preserved the lettering from previous incarnations, even though the name and nature of the business had changed. It was refreshing to see that just about every business that had a public face, from the smallest boutique to the largest high-end stores, all took great pains to maintain an artful, thoughtfully designed appearance. Aesthetics on every level are a part of the culture, and an understanding of the importance lettering and typography seems to be universally understood and encouraged. Here is a small sampling of some snapshots I took while strolling around the city:

My new favorite restaurant in Paris—not so much for the food, as for it's graphics and interior.

The mosaic floor of one of Paris' many arcades.

A sandwich shop. I love those colored bottles!

Metro signage – not the typical art nouveau version everyone's familiar with.

Paris' Wax Museum . . . an Art Déco Extravaganza

A confectionery shop with signage that dates back . . . who knows how long? Still in perfect condition.

Contemporary tile work in the Metro's Concorde Station. This incredible project was begun in 1989 and contains the text of The Universal Declaration of Human Rights. This typographic work covers the entire arched wall and ceiling of the station.

And finally, (please excuse the shameless plug) while walking the streets of the Marais, I happened across a shop called "L'Art du Buro" which had my QWERTY pen displayed front and center in its window. Certainly an ego boost, if ever there was one!

After Delayed Release—KISS Wants to Announce...

Get them while they're hot: "Sonic Boom" & "Rock and Roll Over".

Click HERE for more information.

I recently recorded this SHORT INTERVIEW with the kind folks from Podkisst, discussing these limited edition prints.

Signed KISS Limited Edition Prints Now Available

These two signed (signed by me [Michael Doret] and the members of the group), limited edition, large scale fine art prints (not lithos) are now finally available through the official KISS Online Store! These prints made from my original artwork of Sonic Boom and Rock and Roll Over are the best incarnations you will ever see of my art for these two iconic KISS releases.

I have digitally redone my orignal art for Rock and Roll Over (after 30+ years the original original art is long gone), and so now it's cleaner and crisper than ever before. The art for Sonic Boom was digitally created to begin with and so enlarges to the 20" size perfectly. To give an idea of the print quality and clarity of these giclées, here's a detail of Sonic Boom showing the watercolor paper texture:

The print images are 20" square printed on 25" square "Museo Textured Rag" digital Watercolor paper. These are archival prints and will show no visible signs of fading for 100+ years under reasonable lighting situations.

Printed by Art Works Fine Art Publishing in Los Angeles, these editions are limited to 250 prints each, and each print will come with a certificate of authenticity signed by me.

As the creator of these two pieces I am very critical of print quality, but suffice it to say that when I saw the final proofs of these two pieces I was blown away by the color intensity and the quality. Order yours before they're gone!

Podcast Interview on PodKISSt

After doing my first live radio interview for WXRX I did another, slightly longer interview for the KISS fansite "PodKISSt". In this interview I discuss influences on my work, how the two covers for KISS came to be, the limited edition prints of those covers, international problems with the KISS logo, crazy fans, and some advice for budding young artists out there.

CLICK HERE TO LISTEN

WXRX/Live Radio Chat

Today I did my very first live radio interview with Stone and Double T at WXRX radio out of Rockford Illinois, home of the landmark Coronado Theater. I chatted with them about my work on KISS' album covers: both "Rock and Roll Over" and "Sonic Boom".

CLICK HERE TO LISTEN

The Return of . . . KISS (#3)

In developing and refining my pencil sketch for Sonic Boom I wasn’t completely happy with how the background was working with the diamond shape and the positioning and scale of the lightning border (a small nod to RaRO). I also wanted to play up the idea of something shattering (i.e. from a sonic boom). So I came up with the semi-abstract idea of concentric circles rippling outward like water, only breaking up incrementally into smaller and smaller segments as they expanded, changing the background color from violet to black. It seemed like a fairly simplistic idea, so I tried it and it worked. It also seemed to serve well to both ground and amplify the light beams emanating from the center, which break through the faces. I went through several color iterations, ending with one that had a dark red bleed border. I showed that version to Paul. He looked at it for a minute and then suggested we just change the border to black. We both agreed that this worked better, finishing the design process on this piece.

I did have to redo all the art for the CD/DVD package, which has a slightly more horizontal proportion. That meant shifting and manipulating the proportions of many of the elements. Because the angle of the beams had changed in the new configuration, the most complicated part of this was redoing all the faces. It’s a little difficult to tell what went into the face art, transforming them from normal color photographs, so here’s an enlarged detail:

At first glance, it might look as though I accomplished this using some version of Photoshop’s posterize filter—but I didn’t. The photos needed to be manipulated quite extensively to gain the look I was trying to achieve. I used a similar process when I did the graphics for the Jewish Zodiac pieces.

I’m hoping this art will elicit strong reactions from KISS fans and art enthusiasts alike. My intention was to stir nostalgia for the era of Rock and Roll Over, while inviting the same enthusiasm for new adventure that the Sonic Boom albums and DVD intend to do. 

The avid KISS fan will note that the KISS logo on Sonic Boom is not the “official” logo. As I did with RaRO, I redrew the KISS logo after discussing the idea with Paul Stanley. He knew that I had redrawn it for RaRO, and liked the result. In fact, he told me that I’m the only designer who he would ever allow to do that! Below I’ve posted an image with the official KISS logo (at upper left) and just to it’s right, my redrawn version. Below that are (on the left) the logo from Sonic Boom, and the one from RaRO.

Tinkering with the KISS logo, ever so slightly, was an important step towards seamlessly blending the iconic logo with the (hopefully) iconic cover design. I’m very happy with end result, which you see on the cover of Sonic Boom. It truly has been a pleasure to return to my roots, in essence, by rejoining the creative process with KISS. As it was the first time, this experience was one to remember! I can’t wait for the next adventure…

The Return of . . . KISS (#2)

When Paul Stanley came by my studio to discuss how to proceed on the art for the cover of their upcoming CD/DVD package "Sonic Boom", I had no idea what to expect. I hadn't met with him since working on Rock and Roll Over, and had very little memory of what that had been like. Any anxiety I had melted away when we started talking. Paul is a "gentlemen's gentleman" and I immediately felt at ease talking with him—as if all those years had not intervened since the last time we had spoken. After some small talk he explained what he was after with the new cover art. His vision for this album was to make it as vital and raw as it had been when they did RaRO. He felt that that had been some of the best work that they had ever done, and wanted the new album to recreate that energy both musically and visually. While he didn't want me to reprise what I had done with my art for the earlier cover, he did want me to try to capture some of the same spirit, attitude, energy, and look that I had instilled in that piece. Also one of his stipulations was that unlike RaRO (where I had created abstract, graphic versions of the KISS personas) this time he wanted photographic representations of the four group members in full makeup. When I did RaRO I had a 12" canvas to work on. Now with CD covers and digital booklets that canvas had been reduced to less than 40% of its original size. Designing in a 4¾" space poses some very different problems from what I faced while working on covers for vinyl releases. In fact the older cover design would not have worked at that size, it's many elements would have felt crowded into a small space. So the elements of Sonic Boom had to be bigger, bolder—and fewer. I made the decision to make the title the main focus of the graphics, moving the other elements (faces, KISS logo) into prominent—but subordinate—roles.

So I set about putting pencil to paper and trying to solve this the way I solve any other design problem. I did not want to get psyched-out by thinking too much about how the new design would compare with RaRO. That cover had taken on a life of its own and had become a pop culture icon. Creating an iconic cover could not have been one of my goals. All I was capable of doing was to try to create the most compelling graphics possible within the parameters and limitations that had been set out for me. So I started out at the core of this design by creating what I call a "word constellation" out of the title. I tried to make it communicate its meaning visually by not only making it angular and "explosive", but also by creating a shape that was somewhat suggestive of flight—a "flying wing", if you will. Bearing in mind the symmetrical, mandala-like layout of RaRO I started designing the new piece as a field growing out of the center of the square, with the four members faces moving outwards from the center, and capped with my version of the ubiquitous KISS logo.

It took about a week for me to develop my sketch to the point where I felt confident in what I had come up with. As I had done with RaRO, I felt so strongly about this cover design that I decided to not present any other options—I wanted this to be the ONE.

This is the rough pencil I first presented to Paul. I held my breath as he first took it in, and then was able to exhale when I saw a big smile appear on his face.

Next: A few changes and the final art.

The Return of . . . KISS (#1)

I've been waiting a few months to be able to talk about this—and I have talked about it to some degree in a few online interviews, but not really in any detail. Back in April of this year I received a telephone call from out of the blue—from somewhere in South America. At the other end of the line was KISS' Paul Stanley. It'd been more years than I cared to remember since we last spoke. That was when I had done the cover art for "Rock and Roll Over"—KISS' 5th album and their 2nd to go Platinum. So you can understand my surprise when Paul asked if I'd be interested in designing the cover art for KISS' first studio album in 11 years—which Paul himself was producing.

That's when I started remembering how exciting it was the first time around, to have been involved in that fast-paced world of entertainment and music. For me it had been a far cry from doing the corporate logos, magazine and book covers I had been working on at the time. An "edgy" job for me then was doing a spread for High Times (yep, they've been around for a while)! I've always enjoyed the fact that doing what I do has enabled me to straddle many different design worlds, from the fairly straight to the totally off-the-wall. I always tried to say "yes" to just about anyone who was adventurous enough, and had the vision to see how having me design for them could work to their advantage. At any rate I had said "yes"to KISS the first time around (even though I had no idea what I was doing), so of course I again said yes to Paul. We agreed to meet when he returned at the conclusion of their South American tour.

Much to my surprise the "Rock and Roll Over" cover had in recent years become one of the most—if not the most—talked about piece of art in my portfolio. It was a little bewildering to me how over the years that cover had become an icon for this iconic group. I've been contacted by more people about my KISS artwork in the past 6 or 7 years than in all the years prior, and more than any other piece I've ever done including the New York Knicks logo. So the expectations for this new art I was to work on were quite high.

Next: the new cover design revealed.